Keep a list of the effective email subject lines you come across, and use that as a starting point if you’re feeling stuck. If you don’t have a lot to pull from, then check your own inbox to see what subject lines catch your attention. If you need some subject line inspiration, look at past emails to see which ones performed well. Either way, open rates above 30% can be seen as successful. Data from our benchmark guide says the average email open rate today is 20.4%, although, your baseline for open rates may higher or lower than that. If the email has a high open rate, then that's a sign you wrote a good subject line. This is the number of opens divided by the number of total emails sent. To measure the success of your email subject line, first look at your open rate. Think of it as the hook that inches people one step further toward making a purchase with your store.
It’s the first step in getting your subscribers to open and read your emails. Your subject line is just as important as the content of your email. Get our best content on ecommerce marketing in your inbox 2 times a week How email subject lines affect open rates 66 email subject line examples you can steal.11 tips on writing better email subject lines.How email subject lines affect email open rates.In this guide, we're going to discuss actionable ways to write better email subject lines + we included 66 subject lines examples you can either steal or tweak for your next email marketing campaign. You can’t possibly read through every single one of them, so emails with the most captivating subject lines are more likely to be opened and read.Īnd at the end of the day, the more opens you get on your emails, the more money you’re going to bring in for your business. You probably get dozens of marketing emails from some of your favorite brands. Email overload is real, that's why important to write subject lines that stand out from the crowd. Your average subscriber receives about 40 emails every single day. Whether you're telling subscribers about your newest line of products or sending discounts for a seasonal sale, your subject line is what gets people through the door.
Nailing your email subject line is the very first step to having a successful email marketing campaign. You can spend hours writing the perfect email for your subscribers, but if your subject line doesn’t spark their interest, your email won't matter!
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